Tier One Agency
Boutique Elite Representation
UK €21mm
Key Facts
Founded: 2022
Headquarters: Princes Risborough, Buckinghamshire, United Kingdom
Players: 15 (6 first tier) – Total market value approx. €21mm
FIFA/FA registration: FA-registered football agent – Anton Dale Robinson, licence FARA0029 / IMS004653 (valid to 20 July 2026), operating under FIFA Football Agent Regulations
Languages: English (working language; external specialists added case-by-case)
Regions covered: United Kingdom, wider Europe (Spain, France, Italy, Belgium, Israel, Turkey), North America (USA), Oceania (New Zealand)
Email: info@tierone.agency
Instagram: https://www.instagram.com/tieroneagency/
About
Tier One Agency is a UK-based boutique football agency founded in 2022 by former professional midfielder Anton Robinson, with a strong focus on bridging elite European football and high-potential talent from academies in the UK, Africa and Oceania. The agency combines ex-pro experience with an in-house network of recruiters, analysts and commercial specialists, offering 360° representation for both established professionals and emerging prospects. Their service model is heavily oriented toward holistic player care – career planning, health, legal, commercial and content – delivered through bespoke plans rather than volume-driven representation.
Key People
CEO / Founder: Anton Dale Robinson – Ex professional midfielder (AFC Bournemouth, Huddersfield Town), FA-registered intermediary and founder/CEO of Tier One Agency; also a director and shareholder of Tier One Agency Ltd.
LinkedIn: https://www.linkedin.com/in/anton-robinsonDirector: Stephen John Fessey – Company director of Tier One Agency Ltd, supporting strategic and operational management.
Licensed agents:
Anton Dale Robinson – FA Football Agent, licence FARA0029 / IMS004653, authorised under FIFA Football Agent Regulations to provide intermediary services internationally.
Eben Nunoo – Licensed FIFA Agent at Tier One Agency, Amsterdam-based, with a strong focus on West African and Ghanaian talent pathways into Europe.
Client Roster
Top players and talents (current)
Ainsley Maitland-Niles (Olympique Lyon) – 29/08/1997
Keinan Davis (Udinese) – 13/02/1998
Kings Kangwa (Hapoel Beer Sheva) – 06/04/1999
Noel Caliskan (Real Salt Lake) – 29/08/2000
Benjamin Arthur (Brentford FC) – 05/01/2004
Mawuli Mensah (Betis Deportivo) – 15/11/2003
Henry Oware (Lommel SK) – 01/12/2003
Josh Keeley (Luton Town) – 15/05/2003
Alfie Brooks (Wolves U21) – 15/10/2003
George Hemmings (Aston Villa U21) – 20/04/2007
Wilson Da Costa (Jong Genk) – 03/02/2007
Alejandro Gomes Rodríguez (Olympique Lyon B) – 16/10/2007
Gabriel Sloane-Rodrigues (Wellington Phoenix) – 03/07/2007
Victor Barbosa (RWDM) – 11/05/2007
Notable former clients
Not publicly documented – Tier One is a relatively young agency and public records focus on current clients; no reliable open-source list of former players is available.
Coaches / Staff represented
No coaches or non-playing staff are currently listed under Tier One Agency on major databases.
Notable Deals
2025 – Alejandro Gomes Rodríguez – Transfer to Olympique Lyon (Lyon B, 3-year deal) from youth football background, with Tier One publicly announcing the move as one of Europe’s top young talents joining a Ligue 1 giant.
2023 – Keinan Davis – Permanent transfer from Aston Villa to Udinese Calcio, reported fee around €2m; FA transaction records show Anton Dale Robinson as intermediary for the transfer.
2023 – Ainsley Maitland-Niles – Free transfer from Arsenal to Olympique Lyon, signing to 2027; public databases list Tier One as his verified agent at the time of the move.
2024 – Kings Kangwa – Transfer from Red Star Belgrade to Hapoel Beer Sheva on a long-term deal running to 2028, underlining Tier One’s foothold in the Israeli Premier League.
2024 – Noel Caliskan – Signing to Real Salt Lake’s MLS roster and Real Monarchs set-up on a multi-year contract after his spell with Portland Timbers.
2024/25 – Josh Keeley – Move from Tottenham Hotspur to Luton Town, securing a Premier League-level environment for the young goalkeeper.
2024 – Gabriel Sloane-Rodrigues – Rapid progression from Wellington Phoenix academy ranks into first-team A-League football, with strong national-team exposure at New Zealand U20 level.
Services
On-pitch services
Career development – long-term planning, scholarships, first professional contracts and development loans.
Transfer agreements – sourcing and negotiating domestic and international moves, analysing fit and career trajectory.
Holistic health & nutrition – integrated sports therapy, mental health support and nutrition planning.
Legal – access to specialist solicitors for contract, reputation and family matters.
Contract negotiation – negotiation and re-negotiation of club contracts with regulatory and financial diligence.
Video & data analysis – in-house performance and video analysis to support both player development and negotiations.
Off-pitch services
Commercial opportunities – brand partnerships and lifestyle collaborations.
Media training & PR – media-skills coaching and preparation for post-career media roles.
Personal concierge – lifestyle support (travel, tickets, cars, luxury retail).
Community & social impact – strategy around charitable work and local community projects.
Social media management – full-service management and reputation protection across platforms.
Creative content – production of high-quality digital content aligned with player brand and values.
Partner Network
Clubs & pathways: strong links with clubs such as Aston Villa, Brentford, Newcastle, Wolves, Lyon, Udinese, Genk, RWDM, Hapoel Beer Sheva, Real Salt Lake and Wellington Phoenix through active client placements.
Academies & talent hubs: close relationships with Ghanaian academies and New Zealand youth systems, using that pipeline to move talent into European and A-League clubs.
Professional services: external legal, tax, accountancy, mindset, nutrition and S&C partners integrated into the player-care model.
Marketing & media: regular collaboration with creative, social and PR specialists around commercial projects and player-led content.
Track Record (last 3 seasons)
Total transfers completed: approximately 6–8 headline moves for current clients since 2023.
Deals ≥ €10m (transfer fees): 0 clearly documented deals above €10m in transfer fees; key headline moves are in the low- to mid-million bracket or free transfers.
Clients in top-5 leagues: at least 3 current clients in top-5 European leagues (Ligue 1, Serie A, Premier League-club environment).
National team clients: 2 senior A internationals and several youth internationals (U20 and below).
Renewal / extension deals: a number of youth and under-23 registrations and contract updates recorded in FA transaction lists, particularly around Aston Villa academy players.
Approach & Philosophy
Tier One emphasises a highly personalised boutique model over a mass-roster approach. The agency positions itself as a long-term partner, providing honest feedback and structured roadmaps for each player, with particular attention to the transition from academy to senior football.
They lean strongly into data-driven decision-making and high-touch player care: video and performance analytics, holistic health and mindset support, and detailed off-pitch planning around commercial, media and lifestyle choices. The overall tone is collaborative and family-oriented rather than purely transactional.
Fees & Transparency
Tier One does not publish a public fee table, but operates within FIFA and FA agent-fee frameworks. In practical terms this usually means:
Playing-contract commissions aligned with market norms, typically within the 3–10% band of a player’s gross salary, subject to FIFA’s 3–5% service-fee caps and deal structure.
Separate and usually higher percentages or flat-fee arrangements for commercial and image-rights work.
The agency presents itself as transparent and compliant, and there is no public indication of non-standard or controversial fee practices.
Compliance & Reputation
Disciplinary actions / sanctions:
No publicly reported disciplinary sanctions involving Tier One Agency or its key agents as of December 2025.
Litigation / disputes:
No high-profile legal disputes involving the agency have surfaced in mainstream or trade media.
Media sentiment:
Largely neutral to positive, with coverage focusing on client transfers, youth-talent features and Tier One’s role as agent for players like Ainsley Maitland-Niles and Gabriel Sloane-Rodrigues.
Awards / Recognition
Indirect recognition through inclusion of Tier One clients in prominent talent features and youth-international coverage, notably Gabriel Sloane-Rodrigues in New Zealand’s U20 set-up.
