ROOF – Representatives Of Outstanding Footballers

Germany

€1.05bn

Key Facts

Also known as: Arena11 Sports Group / Spielerrat (pre-merger brands)
Founded: 2021 (merger of Arena11 Sports Group, Spielerrat & Coaches & More)
Headquarters: Bavariafilmplatz 7, 82031 Grünwald (Munich), Germany
Players: ≈ 150 clients, 100+ in top-tier leagues; combined squad value ≈ €1.06 bn
FIFA/FA registration:
• Björn Bezemer – FARA 1148 (FA)
• Thorsten Wirth – DFB-licensed
• Nabile Hakimi – FA-licensed
Languages: German, English, Spanish, French, Dutch
Regions covered: DACH, United Kingdom, Iberia, Italy, France, Middle East, North & South America

About

ROOF emerged in 2021 when Germany’s leading boutiques Arena11 and Spielerrat combined under Swiss investor Invision, re-branding as “Representatives Of Outstanding Footballers.” The agency positions itself as a “home” for talent, offering holistic off-pitch support alongside contract work. In June 2024 United Talent Agency/Klutch Sports bought a controlling stake, giving ROOF a global media-and-endorsement backbone while it continues to operate from Munich, London and Madrid.

Key People

• Co-Founder & Managing Director: Björn Bezemer

• Co-Founder & Executive Director: Hannes Winzer

• Managing Director (UK): Neil Fewings

• Executive Directors: Daniel Delonga, Thorsten Wirth, Nabile Hakimi

• Licensed agents (sample): Björn Bezemer (FARA 1148), René Vom Bruch, Andreas Sadlo, Steffen Asal

Client Roster

Top players (current)

• Virgil van Dijk (Liverpool)

• Kai Havertz (Arsenal)

• Marc-André ter Stegen (FC Barcelona)

• Serge Gnabry (Bayern Munich)

• Mohammed Kudus (Tottenham Hotspur)

Rising talents / U23

• Ousmane Diomande (21, Sporting CP)

• Harvey Elliott (22, Liverpool)

• Malik Tillman (23, Bayer Leverkusen)

• Mika Biereth (22, AS Monaco)

Notable former clients

• Sadio Mané (Al-Nassr)

• Naby Keïta (Werder Bremen)

Coaches/Staff represented

• Stefan Leitl (Hertha BSC)

• Jocelyn Gourvennec (manager)

• Onur Cinel (Cercle Brugge)

Notable Deals

• 2023 – Kai Havertz: Chelsea → Arsenal, £65 m, long-term deal

• 2025 – Virgil van Dijk: two-year Liverpool extension through 2027 (reported £400 k pw)

• 2025 – Mohammed Kudus: West Ham → Tottenham, £55 m, six-year contract

• 2024 – Agency acquired by UTA/Klutch; transaction valued industry-wide at > $100 m

• 2023 – Marc-André ter Stegen: Barcelona extension to 2028, €500 m release clause

Services

• Contract negotiation & transfer brokerage

• Squad-planning advice for clubs

• Image rights & global sponsorship activation

• PR, social-media & brand building

• Legal, tax & immigration support

• Data-driven performance analytics & scouting

• Player welfare: nutrition, mental health, rehab & concierge

Partner Network

• Close ties with Bundesliga and Premier-League clubs (e.g., Bayern, Liverpool, Arsenal)

• Joint-venture office in London for UK market access

• UTA/Klutch for North-American commercial deals

• Specialist lawyers, physios and content-studio partners in Munich & Madrid

Track Record (last 3 seasons – 2022-23 → 2024-25)

• Transfers completed: ≈ 180

• Deals ≥ €10 m: ~ 30 (Havertz, Kudus, Diomande, Lookman, Füllkrug, etc.)

• Clients in top-5 leagues 2024-25: 100+

• Senior national-team clients: 45+ across 14 federations

• Renewals/extensions: 60+ (including ter Stegen, van Dijk, Gnabry)

Approach & Philosophy

ROOF markets itself as a “home under one roof.” Its model blends close personal relationships—many agents are former players—with in-house data analysts who benchmark salaries and tactical fit across Europe’s top leagues. Branding teams push clients as “game-changers” off the pitch, while the slogan #BetterTogether underscores collaborative negotiation with clubs.

Fees & Transparency

• Standard commission: 5–7 % of gross salary (aligns with FIFA 6 % single-party cap)

• Dual representation permitted with written consent; combined fees capped at 10 %

• Image-rights income routed through player-owned SPVs; expenses re-billed quarterly with itemised statements

Compliance & Reputation

• Disciplinary actions / sanctions: None recorded against ROOF or its principals

• Litigation / disputes: No public court cases; part of industry coalition opposing strict FIFA fee caps

• Media sentiment: Positive for elite German & Premier-League deals; 2024 UTA takeover drew headlines about U.S. influence in European football

• Awards / recognition: Listed among top global football agencies by multiple 2025 rankings; founders shortlisted for German “Sportbusiness Leader” award

Awards / Recognition

• SportBusiness European Football Agency of the Year nominee (2025)

• Red Dot Design Award for the ROOF brand identity (2022)