Roc Nation Sports
Culture-Driven Powerhouse
US/UK €633mm
Key Facts
Also known as: Roc Nation Sports International (RNSI)
Founded: 2013 by Jay-Z (football division launched 2019)
Headquarters: Global HQ – 540 W 26th St, New York, NY 10001, USA; International HQ – 30 St John Street, London EC1M 4AY, UK
Players: 129 active clients • 58 in top-tier leagues • total squad value ≈ €630 m
FIFA/FA registration:
• Alan Redmond – FA-licensed (Executive VP & Head of Global Football)
• Frederico Pena – CBF/FIFA-licensed (President, Roc Nation Sports Brazil)
Languages: English, Portuguese, Spanish, Italian, French, Dutch
Regions covered: Europe, North & South America, Africa, Middle East, Asia-Pacific
Email: brazil@rocnation.com
Instagram: https://www.instagram.com/rocnationsi/
Instagram Brazil: https://www.instagram.com/rocnationsportsbrazil/
Facebook: https://www.facebook.com/RocNationSI/
X: https://x.com/RocNationSI
About
Roc Nation Sports is the athlete-management arm of Jay-Z’s entertainment empire. Since creating a dedicated football unit in 2019, the agency has assembled a blue-chip roster led by Ballon d’Or candidates and emerging talents alike. A hybrid “culture × sport” model blends traditional representation with brand-building, content production and social-impact projects, supported by offices in New York, London, São Paulo and Los Angeles.
Key People
Founder / Chairman: Jay-Z
CEO: Desiree Perez
President, RNSI: Michael Yormark
EVP & Head of Global Football: Alan Redmond
President, Roc Nation Sports Brazil: Frederico Pena
Licensed agents (sample): Alan Redmond, Frederico Pena, Lucas Mineiro, Andrea Opipari
Client Roster
Top players and talents (current)
Vinícius Júnior (Real Madrid) – 12.07.2000
Federico Dimarco (Inter Milan) – 10.11.1997
Gabriel Martinelli (Arsenal) – 18.06.2001
Lucas Paquetá (West Ham United) – 27.08.1997
Malick Fofana (Olympique Lyon) – 31.03.2005
Chris Richards (Crystal Palace) – 28.03.2000
Luis Henrique (Inter Milan) – 14.12.2001
Endrick (Real Madrid) – 21.07.2006
Kevin De Bruyne (Napoli) – 28.06.1991
Alexsandro (Lille) – 09.08.1999
Aleksandar Stanković (Club Brugge) – 03.08.2005
Chadi Riad (Crystal Palace) – 17.06.2003
Brooke Norton-Cuffy (Genoa) – 12.01.2004
Marc Bernal (Barcelona) – 26.05.2007
Douglas Santos (Zenit St. Petersburg) – 22.03.1994
Marcos Antônio (São Paulo) – 13.06.2000
Lorran (Pisa) – 04.07.2006
Arthur (Bayer Leverkusen) – 17.03.2003
Ryan Francisco (São Paulo) – 21.11.2006
Murilo (Palmeiras) – 27.03.1997
Filip Stanković (Venezia) – 25.02.2002
Lucas Barbosa (Red Bull Bragantino) – 22.02.2001
Lucas Pires (Burnley) – 24.03.2001
Evertton Araújo (Flamengo) – 28.02.2003
Cauly (Bahia) – 15.09.1995
Pedro Raul (Ceará) – 05.11.1996
Gustavo Mantuan (Zenit St. Petersburg) – 20.06.2001
Lucas Evangelista (Palmeiras) – 06.05.1995
Lincoln (Alverca) – 07.11.1998
Arthur Gomes (Dynamo Moscow) – 03.07.1998
Esquerdinha (Queens Park Rangers) – 28.02.2006
Vinicinho (Red Bull Bragantino) – 20.02.2004
Mateusão (Shabab Al Ahli) – 23.04.2004
Lewis Orford (Stevenage) – 18.02.2006
Bradley Ibrahim (Plymouth Argyle) – 21.10.2004
Olger Escobar (CF Montréal) – 11.09.2006
Notable former clients
Romelu Lukaku (parted ways 2023)
Marcus Rashford
Reece James
Coaches/Staff represented
RNSI focuses on players; no headline managers publicly listed in 2025.
Notable Deals
2021 – Kevin De Bruyne: four-year renewal with Manchester City negotiated via proprietary data-analytics study
2022 – Lucas Paquetá: Lyon → West Ham, €60 m, five-year contract (club record)
2022 – Endrick: Palmeiras → Real Madrid, €60 m transfer (effective 2024)
2023 – Vinícius Júnior: Real Madrid extension to 2027, €1 bn release clause
2023 – Federico Dimarco: Inter extension to 2029 (salary doubled)
2024 – Acquisition of Brazilian agency TFM, bringing Vinícius Jr, Martinelli and Endrick into the roster
Services
Contract negotiation & transfer brokerage
Endorsements, image rights & brand partnerships
PR, media production & social-content (via Roc Nation Studios)
Legal, tax & immigration advisory (global panel)
Data-driven performance analytics & scouting support
Philanthropy strategy (Team Roc) & community campaigns
Partner Network
Strategic club relationships with Real Madrid, Arsenal, Inter, West Ham & several MLS clubs
Joint ventures with New Balance, PepsiCo and EA Sports for athlete campaigns
Scouting collaborations in Brazil, Nigeria and the USA college system
Track Record (2022-23 → 2024-25)
Total transfers completed: ~90
Deals ≥ €10 m: 18
Clients in top-5 European leagues: 58
Senior national-team clients: 30+ (Brazil, Belgium, England, Italy, USA)
Renewal/extension deals: 40+
Approach & Philosophy
Roc Nation Sports positions itself as the bridge between sport and culture. Negotiations emphasise performance metrics and storytelling, transforming players into cross-platform brands. Its in-house content team packages every major deal into social-media campaigns, while data analysts benchmark salary ranges and tactical fit before approaching clubs.
Fees & Transparency
Commissions: 5–6 % of gross salary (within FIFA’s single-party cap)
Dual representation allowed with written consent; combined fees capped at 10 %
Brand-income contracts routed through athlete-owned SPVs; quarterly expense reports provided
Compliance & Reputation
Disciplinary actions / sanctions: None recorded up to August 2025
Litigation / disputes: Split with Romelu Lukaku in 2023 highlighted client-fit challenges
Media sentiment: Positive for brand-building innovation; occasional scepticism over entertainment-centric approach
Awards / Recognition
Forbes “Most Influential Sports Agencies” — Top 10 (2023-25)
SportsPro “50MM” list — Vinícius Júnior & Kevin De Bruyne among most marketable athletes
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