Also known as: Roc Nation Sports International (RNSI)
Founded: 2013 by Jay-Z (football division launched 2019)
Headquarters: Global HQ – 540 W 26th St, New York, NY 10001, USA; International HQ – 30 St John Street, London EC1M 4AY, UK
Players: 129 active clients • 58 in top-tier leagues • total squad value ≈ €630 m
FIFA/FA registration:
• Alan Redmond – FA-licensed (Executive VP & Head of Global Football)
• Frederico Pena – CBF/FIFA-licensed (President, Roc Nation Sports Brazil)
Languages: English, Portuguese, Spanish, Italian, French, Dutch
Regions covered: Europe, North & South America, Africa, Middle East, Asia-Pacific
Roc Nation Sports is the athlete-management arm of Jay-Z’s entertainment empire. Since creating a dedicated football unit in 2019, the agency has assembled a blue-chip roster led by Ballon d’Or candidates and emerging talents alike. A hybrid “culture × sport” model blends traditional representation with brand-building, content production and social-impact projects, supported by offices in New York, London, São Paulo and Los Angeles.
Founder / Chairman: Jay-Z
CEO: Desiree Perez
President, RNSI: Michael Yormark
EVP & Head of Global Football: Alan Redmond
President, Roc Nation Sports Brazil: Frederico Pena
Licensed agents (sample): Alan Redmond, Frederico Pena, Lucas Mineiro, Andrea Opipari
Top players (current)
Vinícius Júnior (Real Madrid)
Kevin De Bruyne (Manchester City)
Gabriel Martinelli (Arsenal)
Federico Dimarco (Inter Milan)
Lucas Paquetá (West Ham United)
Rising talents / U23
Endrick (Real Madrid)
Malick Fofana (Olympique Lyon)
Chadi Riad (Crystal Palace)
Aleksandar Stanković (Sampdoria → AZ, loan)
Notable former clients
Romelu Lukaku (parted ways 2023)
Marcus Rashford
Reece James
Coaches/Staff represented
RNSI focuses on players; no headline managers publicly listed in 2025.
2021 – Kevin De Bruyne: four-year renewal with Manchester City negotiated via proprietary data-analytics study
2022 – Lucas Paquetá: Lyon → West Ham, €60 m, five-year contract (club record)
2022 – Endrick: Palmeiras → Real Madrid, €60 m transfer (effective 2024)
2023 – Vinícius Júnior: Real Madrid extension to 2027, €1 bn release clause
2023 – Federico Dimarco: Inter extension to 2029 (salary doubled)
2024 – Acquisition of Brazilian agency TFM, bringing Vinícius Jr, Martinelli and Endrick into the roster
Contract negotiation & transfer brokerage
Endorsements, image rights & brand partnerships
PR, media production & social-content (via Roc Nation Studios)
Legal, tax & immigration advisory (global panel)
Data-driven performance analytics & scouting support
Philanthropy strategy (Team Roc) & community campaigns
Strategic club relationships with Real Madrid, Arsenal, Inter, West Ham & several MLS clubs
Joint ventures with New Balance, PepsiCo and EA Sports for athlete campaigns
Scouting collaborations in Brazil, Nigeria and the USA college system
Total transfers completed: ~90
Deals ≥ €10 m: 18
Clients in top-5 European leagues: 58
Senior national-team clients: 30+ (Brazil, Belgium, England, Italy, USA)
Renewal/extension deals: 40+
Roc Nation Sports positions itself as the bridge between sport and culture. Negotiations emphasise performance metrics and storytelling, transforming players into cross-platform brands. Its in-house content team packages every major deal into social-media campaigns, while data analysts benchmark salary ranges and tactical fit before approaching clubs.
Commissions: 5–6 % of gross salary (within FIFA’s single-party cap)
Dual representation allowed with written consent; combined fees capped at 10 %
Brand-income contracts routed through athlete-owned SPVs; quarterly expense reports provided
Disciplinary actions / sanctions: None recorded up to August 2025
Litigation / disputes: Split with Romelu Lukaku in 2023 highlighted client-fit challenges
Media sentiment: Positive for brand-building innovation; occasional scepticism over entertainment-centric approach
Forbes “Most Influential Sports Agencies” — Top 10 (2023-25)
SportsPro “50MM” list — Vinícius Júnior & Kevin De Bruyne among most marketable athletes
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