Part of the Game
Ukraine-Europe Bridge
UK/Ukraine €32mm
Key Facts
Also known as: PART of the GAME
Founded: Not publicly disclosed (UK company “PART OF THE GAME LONDON LIMITED” incorporated 11.07.2024)
Headquarters: London, United Kingdom (registered office: Aura House, 276A Kingston Road, SW20 8DS)
Players: 10 (4+ 1st tier) – Total market value: €32mm
FIFA/FA registration: FIFA licensed
Languages: Not publicly stated
Regions covered: Ukraine, Balkans, Turkey, Portugal, Baltics (based on current client clubs/leagues)
Email: info@partofthegame.com.ua
Phone: +38 067-777-77-10 | +44 739-233-71-10
Instagram: https://www.instagram.com/part_of_the_game_/
Facebook: https://www.facebook.com/yourpartofthegame/
About
Part of the Game is a boutique representation group most visible through its client roster, headlined by Benfica and Ukraine goalkeeper Anatoliy Trubin. The operation appears to run with a London-registered entity and an Eastern European focus, working across cross-border moves into Central Europe and wider international markets.
Key People
Denys Andriienko – Founder (key representative)
Maryna Andriienko – Executive Director
Listed as Executive Director on the agency’s public football directory listings; also appears as a director of the UK entity.
Licensed agents
Public licence IDs not found (FIFA licence/FA registrations not listed publicly).
Client Roster
Top players (current)
Anatoliy Trubin (Benfica) – 01.08.2001
Taras Kacharaba (DAC Dunajská Streda) – 07.01.1995
Roman Plyushch (FC Kolkheti-1913 Poti) – 22.06.2004
Taulant Seferi (Bodrum FK) – 15.11.1996
Ennur Totre (SC Gjilani) – 15.10.1994
Oresti Kasmollari (KS Kastrioti)
Mykhaylo Kozhushko (JK Trans Narva)
Yevgen Leshchynskyi (FC Kolkheti-1913 Poti)
Vladyslav Ostrovskyi (Without club)
Notable former clients
Not clearly evidenced in accessible public sources (recommend confirming via agency channels or historical roster snapshots).
Coaches/Staff represented (if any)
Ervin Bulku
Roman Kozhukhovskyi
Notable Deals
2023 – Anatoliy Trubin – Shakhtar Donetsk to Benfica – Transfer – €10m (+ €1.00m bonuses reported) – Contract to 30.06.2028
2024 – Taulant Seferi – Vorskla Poltava to Bodrum FK – Transfer – €1.5m – Contract to 30.06.2027
2024 – Taras Kacharaba – Slavia Prague to DAC Dunajská Streda – Transfer – €0.25m – Contract to 30.06.2029
2022 – Ennur Totre – KF Tirana to Vorskla Poltava – Transfer – €0.25m
2023 – Vladyslav Ostrovskyi – Metalist 1925 to Vorskla Poltava – Transfer – €0.1m
Fees shown are indicative estimates (not official).
Services
Contract negotiation and renewals
Transfers (domestic and international) and loan structuring
Career planning and club pathway strategy
Performance and scouting positioning (video, exposure, trial support)
Off-field support: relocation basics, liaison with clubs, documentation coordination
Partner Network
Clubs and sporting departments across Ukraine and Eastern/Central Europe (based on client pathways - Benfica, Bodrum, Vorskla)
Regional scouting contacts and introducers
Legal/compliance support for cross-border work
Track Record (last 3 seasons)
Total transfers completed (documented with public fee data): 3+
Trubin – Shakhtar to Benfica – €10.00m (2023)
Seferi – Vorskla to Bodrum – €1.50m (2024)
Kacharaba – Slavia Prague to DAC – €0.25m (2024)
Deals ≥ €10m: 1
Trubin – €10.00m
Clients in top-5 leagues: 0
National team clients (current/previous):
Trubin – Ukraine
Seferi – Albania
Totre – North Macedonia
Kacharaba – Ukraine
Renewal/extension deals: Not consistently disclosed publicly for this client set (recommend validating player-by-player).
Fees shown are indicative estimates (not official).
Approach & Philosophy
Part of the Game appears positioned as a small, cross-border focused agency: prioritising credible pathways from Ukraine and neighbouring markets into stable European leagues, with selective representation rather than scale. With a roster led by a Champions League-level goalkeeper, the value proposition likely combines targeted club networks, timing the right jump, and hands-on deal execution rather than mass-client volume.
Fees & Transparency
The FIFA agent regulatory framework introduced service-fee caps, a client-pays principle, and strict rules around (dual) representation and written consent, with enforceability varying by jurisdiction due to legal challenges.
Typical market practice historically sits around 3–10%, but agents and clients should align with the applicable national rules and any FFAR-aligned requirements for cross-border transactions.
Compliance & Reputation
Disciplinary actions / sanctions: No public sanctions found in reviewed accessible sources.
Litigation / disputes: No widely reported public disputes found in reviewed accessible sources.
Media sentiment: Neutral-to-positive in the limited accessible coverage (deal commentary, no major controversy found).
Awards/recognition
No major public awards/recognition found in accessible sources for the brand/entity.
