P&P Sport Management move into a new Nordic partnership
P&P Sport Management have announced a new strategic partnership with WeSport, the Stockholm-based agency specialising in athlete representation and sports project development across the Nordic market.
“A new partnership for international growth.”
“Together, the two agencies will work to create new opportunities for athletes, brands and stakeholders.”
The collaboration brings together P&P’s international expertise in managing high-profile athletes and projects with WeSport’s deep knowledge of Northern Europe, especially the Nordic countries, and a network built over more than two decades.
The message is clear: this is not being presented as a one-off cooperation, but as part of P&P’s wider international growth strategy. The two agencies say they will work together to create new opportunities for athletes, brands and stakeholders, while developing projects and building strategic connections across the sports industry.
Why this partnership makes sense
For P&P, the partnership gives Federico Pastorello’s group a stronger local bridge into the Nordic region. P&P Sport Management are a Monaco-based agency founded in 1996 and owned by FIFA-licensed agent Federico Pastorello. The agency is known for Serie A expertise, cross-border transfers, renewals and work with established internationals and high-ceiling prospects.
That kind of platform becomes more powerful when paired with a local market specialist. WeSport bring regional relationships, player-development know-how and a broader sports-management structure across the Nordic market. For P&P, it is a way to strengthen access to a region that continues to produce technically strong, physically developed and increasingly export-ready talent.
Introducing WeSport
WeSport is a Stockholm-based sports-management agency founded in 2014. Nina Wennerström is the Founder & Managing Partner; FIFA-licensed agent.
The company works across athlete representation, consulting and event management, with a model built around making sports management more personal and professional.
Its football division focuses on 360° career support, including negotiations, legal support, scouting, development and brand partnerships. The agency’s wider model is built around helping Nordic talent move into bigger European opportunities while supporting athletes both on and off the pitch.
The agency angle – Federico Pastorello’s next expansion step
P&P Sport Management are led by Federico Pastorello, one of Europe’s best-known agents. The agency has been active since 1996 and has built a strong reputation around international transfers, contract negotiations and long-term career management.
P&P’s own positioning is built around exclusive representation for professional players, covering relationships with clubs, leagues and federations, as well as disciplinary matters, image rights and commercial engagements.
That makes the WeSport partnership logical. P&P already have the international network and top-level transfer experience. WeSport bring Nordic market depth, athlete-development infrastructure and long-standing regional relationships. Together, the partnership gives both agencies a stronger route into projects that go beyond a single player move.
The core message
This is exactly the kind of agency collaboration that shows where the representation market is heading. Large and mid-sized agencies increasingly need trusted local partners, especially in regions where scouting, family relationships, academies and brand opportunities are shaped by domestic networks.
For FootballAgencies readers, the takeaway is simple: P&P Sport Management are not just adding another market contact. They are building a strategic Nordic bridge with WeSport, and that could create new routes for players, brands and football projects moving between Northern Europe and the wider international market.
