ISO client Vlahovic rejects Juventus offer
International Sports Office client Dusan Vlahovic is now set to leave Juventus as a free agent after turning down the club’s latest contract-extension proposal, as Nicolo Schira reported.
The Serbian striker’s camp, led by Darko Ristic, met Juventus to discuss a possible renewal, but no agreement was reached. The difference was mainly financial. Juventus wanted to reduce the salary level inside their new squad-building plan, while Vlahovic’s side did not accept the proposed terms.
His current contract expires on 30 June 2026, meaning the 26-year-old can now choose his next club without Juventus receiving a transfer fee.
Juventus lose an €80m striker for free
This is a major financial and sporting blow for Juventus. The club signed Vlahovic from Fiorentina in January 2022 in a deal worth around €70m plus bonuses, making him one of the most expensive strikers in Juventus history.
Four and a half years later, he is leaving without a transfer fee.
That outcome has been building for months. Juventus tried to lower the wage burden, while Vlahovic had little reason to accept a reduced deal if the free-agent market could offer him a signing bonus, stronger salary package and more control over his next move.
Vlahovic’s latest numbers still carry value
Vlahovic’s final Juventus season was not his most explosive, but he still produced enough to remain one of the most interesting free-agent forwards on the market.
Opta lists him with 19 Serie A appearances, 969 minutes, seven league goals and one assist in 2025/26. Other public stat feeds place him at 29 appearances, seven goals and three assists across all competitions, depending on competition counting.
The wider profile is still strong. Vlahovic is 26, left-footed, physically powerful and already has major Serie A experience with Fiorentina and Juventus. Across his Serie A career, he has scored more than 90 league goals, which is why clubs will look beyond the contract dispute and focus on the opportunity.
The agency angle
For International Sports Office and Darko Ristic, this becomes one of the biggest striker files of the summer.
ISO has built a strong Balkan-to-elite pathway, with Vlahovic still the agency’s most recognisable global name. The agency rose to wider attention through his Fiorentina-to-Juventus transfer in 2022, and now it must manage another decisive career moment: choosing the right free-agent destination at 26.
A free transfer gives the player’s camp leverage. Clubs do not have to pay Juventus, but they will have to compete on salary, signing fee, sporting project and Champions League level. That is where the agency’s negotiating position becomes powerful.
Premier League, Italy and Europe now watch closely
Vlahovic has been linked with Premier League clubs before, while Italian interest has also existed around Milan, Inter and Napoli at different stages of the contract saga. Those routes now become more realistic because there is no transfer fee to negotiate with Juventus.
The Premier League may be especially attractive if Vlahovic wants a fresh challenge and a salary package close to his expectations. But staying in Italy cannot be ruled out either. He knows Serie A, has already proved he can score there, and clubs looking for a No.9 could see him as a rare market opportunity.
The key will be role. Vlahovic needs a team that makes him the central striker, supplies him properly and gives him a stable tactical platform after a complicated Juventus spell.
A clean break after a long standoff
The Juventus-Vlahovic story is now heading toward a clean break. The club need to rebuild their attack without carrying his salary. The player needs a new project where he can reset his career at peak age.
For FootballAgencies readers, this is a major agency-market case: a high-value striker, an expiring contract, a rejected renewal and an agency now able to place one of the biggest free agents in Europe.
Vlahovic leaving Juventus for free will hurt the club financially. But for ISO and Darko Ristic, it opens the market exactly where elite agents want it: multiple clubs, no transfer fee, and the player in full control of the next decision.
