Hasan Çetinkaya
Nordic Power Broker
. Sweden
€640mm

Key Facts

Date of birth: 27 January 1977
FIFA Agent Licence: FIFA-licensed football agent (exact licence ID/year not publicly disclosed; active under 2023+ FIFA regulations)
Other registrations: Executive Director & licensed intermediary on HCM Sports Management
Primary agency / company: HCM Sports Management – CEO & Founder
Job Title: Football Intermediary / Player Agent
Client capacity / Players / Total market value: Large elite agency — Players: 196 — Total market value: approx. €640mm
Languages: Swedish, Turkish, English
Base Locations: Scandinavia (Sweden) & wider Nordic region; operating hubs and partner network across the Netherlands, Germany and broader EU/Middle East markets
Specialisms: Elite and national-team players; Nordic and Benelux markets; Scandinavian prospects; “Nordic & Arabic talent gateway” with strong presence in top-5 leagues
Email: hcmsports@mail.com
Phone / WhatsApp: +44 7508 208298
Website / Socials:

About Hasan Çetinkaya

Hasan Çetinkaya is a Swedish former professional midfielder who reinvented himself as one of Europe’s most influential football agents and the CEO of HCM Sports Management. Born in Gothenburg in 1977 and of Kurdish/Turkish origin, he played for clubs such as IFK Norrköping, FC Jazz, Landskrona BoIS, Assyriska, Jönköpings Södra and Trelleborg before retiring in 2009.

After hanging up his boots, Çetinkaya transitioned into player representation, initially focusing on Scandinavian talent and Swedish internationals. Over time, he built HCM into a high-end boutique agency representing top-tier stars including Frenkie de Jong, Denis Zakaria, Donny van de Beek, Ramy Bensebaini, Noa Lang, Justin Bijlow, Emil Forsberg, Péter Gulácsi, Martin Braithwaite, Viktor Gyökeres and Victor Lindelöf.

HCM is widely described as an international agency based in Scandinavia, specialising in elite players and top prospects and operating across major European leagues, often acting as a “Nordic & Arabic talent gateway” into top-5 competitions. Over the last decade, Çetinkaya has been at the centre of several headline transfers: from Victor Lindelöf’s move from Benfica to Manchester United, to Antonio Rüdiger’s free transfer from Chelsea to Real Madrid, and more recently blockbuster deals such as Viktor Gyökeres to Arsenal and Noa Lang to Napoli.

Çetinkaya’s style mixes aggressive negotiation with a strong emphasis on loyalty and long-term planning for his clients, many of whom have been with him from early in their careers through to national team stardom. Public investigations in Sweden have also placed him at the centre of debates about agent power and regulation; he has strongly denied any alleged links to organised crime and has launched defamation actions against outlets that reported such claims, underlining how prominent—and scrutinised—he has become in the modern football ecosystem.

Highlights:

  • Known for big-structure deals (release clauses, commission adjustments, performance add-ons) and willingness to rework agent fees to unlock complex transfers.

  • Deep Nordic and Benelux network, plus growing reach in Turkey, the Balkans and the Middle East through HCM’s “Nordic & Arabic” positioning and strategic partnerships.

  • Represents multiple Swedish and international national-team regulars across top-5 leagues and European competitions.

  • Frequently portrayed in Swedish media as one of the most powerful or influential agents in the country.

Career Snapshot

Origin story:
Ex-youth player at IF Sylvia and Smedby who progressed to a professional career in Sweden and Finland, playing as a central and attacking midfielder in Allsvenskan and Veikkausliiga before moving into agency work after retirement.

Milestones (selected):

  • Early 2010s – Switch from player to agent, gradually assembling a stable of Swedish and Nordic players, including future national-team stars.

  • 2017 – Represents Victor Lindelöf in his move from Benfica to Manchester United (reported €35m + €10m add-ons), establishing HCM as a serious force in Champions League-level transfers.

  • 2019 – Part of the representation team for Frenkie de Jong’s high-profile transfer from Ajax to Barcelona (widely reported €75m plus add-ons), cementing HCM’s status in the elite midfielder market.

  • 2022 – Oversees Antonio Rüdiger’s free transfer from Chelsea to Real Madrid on a four-year deal, one of that summer’s most important Bosman moves.

  • 2023 – Plays a central role in Hugo Larsson’s transfer from Malmö to Eintracht Frankfurt, a €7.5m fee widely described as a record Swedish sale.

  • 2025 – Negotiates Viktor Gyökeres’ move from Sporting CP to Arsenal for around €63–63.5m plus up to €10m in add-ons and a five-year contract, with agents reducing commission to push the deal through.

  • 2025 – Involved in Noa Lang’s transfer from PSV to Napoli in a deal reported between €25–28m plus bonuses and a long-term contract to 2030.

Network strengths:

  • Strong ties with clubs in Scandinavia (Malmö FF, AIK, Djurgårdens IF, FC Nordsjælland, etc.) and in Netherlands/Benelux (Ajax, PSV, Feyenoord, Utrecht).

  • Established relationships with top-5 league clubs, including Manchester United, Barcelona, Real Madrid, Eintracht Frankfurt, Arsenal, Napoli and others through multiple high-profile deals.

  • Strategic partnership with FSB Spielerberatung in Germany to broaden reach in the DACH region and youth talent pipeline.

Support Team / Partners

Key collaborators connected to Çetinkaya via HCM Sports Management and partner structures include:

  • Ali Dursun – Senior agent/partner at HCM, often visible alongside Çetinkaya in major deals and presentations.

  • Sahr Senesie – CEO of FSB Spielerberatung and strategic partner to HCM; co-brokers elite and youth deals within the German-speaking market.

  • Alexander Z. Bergweiler – Lawyer and agent (FSB/HCM partnership) with expertise in employment and sports law.

  • Jaspal Singh Gill, Mahmoud El Boustati, Kadir Karakaya, Emmanuel Wonder, Sylla Nainy – Licensed agents and scouts working within HCM’s extended network.

  • External partners: performance coaches, physios and rehab providers through HCM/FSB collaborations (e.g. ProReha in Germany) for injury prevention and long-term player care.

Client Roster

(Selection based on publicly documented HCM clients; not exhaustive.)

Top players and talents (current)

  • Viktor Gyökeres (Arsenal) — Centre Forward — Sweden — 04 June 1998

  • Frenkie de Jong (FC Barcelona) — Central Midfielder — Netherlands — 12 May 1997

  • Noa Lang (Napoli) — Left Winger / Attacking Midfielder — Netherlands — 17 June 1999

  • Victor Lindelöf (Aston Villa) — Centre Back — Sweden — 17 July 1994

  • Emil Forsberg (New York Red Bulls) — Attacking Midfielder — Sweden — 23 October 1991

  • Denis Zakaria (AS Monaco) — Defensive / Central Midfielder — Switzerland — 20 November 1996

  • Donny van de Beek (Manchester United) — Central Midfielder — Netherlands — 18 April 1997

  • Ramy Bensebaini (Borussia Dortmund) — Left Back / Centre Back — Algeria — 16 April 1995

  • Justin Bijlow (Feyenoord) — Goalkeeper — Netherlands — 22 January 1998

  • Péter Gulácsi (RB Leipzig) — Goalkeeper — Hungary — 06 May 1990

  • Martin Braithwaite (RCD Espanyol) — Forward — Denmark — 05 June 1991

Coaches/Staff represented (if any)

No widely-confirmed head coaches or technical staff are prominently listed as direct HCM/Çetinkaya clients as of late 2025.

Notable former clients

  • Earlier Scandinavian and Allsvenskan players represented during the early phase of his agency career; specific long-term “former” client lists are not consistently and publicly documented.

Notable Deals Led by Hasan Çetinkaya

  • 2025 — Viktor Gyökeres: Sporting CP → Arsenal, ~€63–63.5m + up to €10m in add-ons, five-year contract; agents reduced commission to close the deal.

  • 2025 — Noa Lang: PSV Eindhoven → Napoli, €25–28m plus bonuses, long-term deal reportedly to 2030 with sell-on clause.

  • 2025 — Sofyan Amrabat: Fiorentina → Fenerbahçe, €12m fee and three-year contract.

  • 2023 — Hugo Larsson: Malmö FF → Eintracht Frankfurt, €7.5m fee, five-year contract (record Swedish sale).

  • 2022 — Antonio Rüdiger: Chelsea → Real Madrid, free transfer on a four-year deal after his contract expired.

  • 2017 — Victor Lindelöf: Benfica → Manchester United, reported €35m + €10m add-ons.

  • 2019 — Frenkie de Jong: Ajax → Barcelona, reported €75m plus add-ons.

Track Record (last 3 seasons)

(Estimates based on public data and reporting up to late 2025.)

  • Total transfers completed: 30+ deals involving permanent transfers or major loans.

  • Deals ≥ €10m: At least 8 (including Gyökeres, Lang, Rüdiger, Lindelöf, de Jong and others).

  • Clients in top-5 leagues: 15–20 players active in Premier League, LaLiga, Bundesliga, Serie A and Ligue 1.

  • National team clients: 20+ senior internationals for Sweden, Netherlands, Algeria, Switzerland, Hungary, Denmark and others.

  • Renewal/extension deals: 15+ significant renewals, particularly for Nordic players in Germany, Netherlands and top Scandinavian clubs.

  • Aggregate client market value: Approx. €637.95m (HCM stable).

Compliance & Accreditation

  • FIFA: Registered as a football agent under the new FIFA regulations; HCM Sports Management is a verified agency on Transfermarkt.

  • National FAs: Operates in close connection with Scandinavian and European FAs; detailed individual FA licence IDs are not centrally published but HCM and its staff appear in multiple official and semi-official directories.

Public scrutiny and investigations:

  • In April 2024, a major investigation by Swedish outlets alleged links between HCM and individuals with connections to criminal networks.

  • Çetinkaya has strongly denied any connection to gang criminality, stating that he has never worked with gang members and that the individuals mentioned were not employees of his agency, as Aftobladet reported.

  • svt Sport reported that he has filed defamation complaints and a lawsuit for gross defamation against the outlets; Arsenal striker Viktor Gyökeres has been called as a witness.

  • Media-regulator decisions to date have not sanctioned the reporting outlet, but the legal case is ongoing as of late 2025.

Testimonials

(Paraphrased/short-form sentiments based on media interviews.)

  • Emil Forsberg (Sweden & New York Red Bulls) has publicly defended Çetinkaya, saying he fully trusts his agent and criticising what he sees as unfair media narratives around him.

  • Hasan Çetinkaya has publicly stated that he has never had anything to do with gang criminality and that individuals mentioned in some reports are not his employees.

  • Coverage around deals such as Rüdiger to Real Madrid, Larsson to Eintracht Frankfurt and Gyökeres to Arsenal often highlights HCM’s ability to navigate complex negotiations and prioritise strong sporting projects for players rather than purely chasing fees.

Press, Awards & Recognition

  • Ranked among the agencies with the most valuable client lists worldwide in a 2020 GiveMeSport analysis, reflecting HCM’s growing global footprint.

  • Frequently described in Swedish media as one of the country’s most powerful or influential football agents, given his portfolio of national-team players.

  • Often cited in international coverage for overseeing a multi-hundred-million-euro portfolio and for the size of transfers involving his clients.

  • The large-scale Swedish media investigation and subsequent defamation case have put him at the centre of wider debates about transparency, gang-crime links and ethics in the modern agent industry, keeping him in the spotlight well beyond standard transfer windows.

Hasan Çetinkaya logo

Submission Successful

The form has been successfully submitted.

Cookie 🍪
We use cookies to improve your experience on our site.